5 Questions to Guide Your Marketing

Nick Blackmon
Perspectives
Published in
5 min readJan 30, 2017

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We work with many clients who are strapped for cash, not because they are poor or lack cash flow, but because they are good businessmen and women. What I mean by this is that they are good at making money, rather than spending it.

This means they keep their priorities front of mind, balancing budget and value to be added by work being done. This can also lead to a state where they aren’t ready to pull the trigger on decisions that could add a lot of value when it comes to marketing.

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Nerd. Culinary enthusiast. Outfit-repeater. Struggling musician. Director of Marketing at Whiteboard in Chattanooga.