Ross Hagan – Medium

Ross Hagan

The Key to Creating Useful Customer Personas

“Liking your audience members is the first step in being genuine with them.”

1 min readOct 22, 2019

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Ross Hagan

How chasing authenticity and transparency can drive away your customers

The main point: “Words like transparency and authenticity, and the marketing actions they incite, are meant for the customer, but they are…

2 min readOct 22, 2019

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How chasing authenticity and transparency can drive away your customers

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Ross Hagan

Listen with caution

If I had to pick one piece of start-up advice to give you, that would be it.

1 min readJan 31, 2019

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Ross Hagan

Leverage the storyteller’s advantage

There is one conversation that I have repeatedly. (Think Groundhog’s Day with Bill Murray.) It goes like this.

2 min readJan 30, 2019

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Ross Hagan

What I learned about writing copy from reading Dragons Love Tacos

Hey, kid! Did you know that dragons love tacos?

4 min readJan 29, 2019

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What I learned about writing copy from reading Dragons Love Tacos

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Ross Hagan
in
Perspectives

On Pro; On Patience

A few years ago I was staggered by Stephen King’s memoir/writing-logue, On Writing. Not by its wit, its depth, and its affable tone, but…

8 min readJan 19, 2017

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On Pro; On Patience

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Ross Hagan
in
Perspectives

Cleaning Out the Book Notes

I’m cleaning out Scrivener and came across an old project I was using as a commonplace book. I thought I’d share:

24 min readJan 13, 2017

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Cleaning Out the Book Notes

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Ross Hagan
in
Perspectives

4 Temptations On The Road to Work/Life Balance

*before you go any further, if you haven’t read Jason Fried’s Medium write up on The Calm Company you’re doing yourself a disservice. If I…

3 min readJan 12, 2017

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4 Temptations On The Road to Work/Life Balance

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Ross Hagan
in
Perspectives

One Weird Exercise To Unlock Your Best —

I interview myself.

2 min readJan 11, 2017

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One Weird Exercise To Unlock Your Best —

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Ross Hagan
in
Perspectives

My Favorite TidBits from Tools of Titans So Far

Tim Ferriss’ new book, Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers, invites…

2 min readJan 9, 2017

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My Favorite TidBits from Tools of Titans So Far

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Ross Hagan

Ross Hagan

Hey, I’m Ross. My company is Good Words. We use story-based marketing for the benefit of B2C, B2B, and non-profit organizations.

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