Sustaining Momentum
“When you’re that successful, things have a momentum, and at a certain point you can’t really tell whether you have created the momentum or it’s creating you.” – Annie Lennox
Momentum is a force to be reckoned with. It can direct our actions and be the epicenter of creativity. When engaged there is nothing that can stand in it’s way.
At Whiteboard, many of our conversations and projects begin with the question, How do we ignite and sustain momentum? While we can’t claim to have found the answer, we have found, for brief moments, a steady flow of healthy momentum.
Here are three questions to ask yourself when trying to ignite and sustain your momentum:
Does the idea stimulate progress?
Progress. Michael Korda once said, “One way to keep momentum going is to constantly have greater goals.” The difficult nature of progress comes with reviewing ROI, metrics, and loyalty. Have internal goals been awarded with external buy-in? We are all succumbed to daily tasks and rituals. However, progress is achieved by teams who understand the greater purpose of any organization. People are attracted to products and ideas that create opportunities for progress. When organizations continually highlight progress momentum can be sustained.
Does the idea force staff to think differently?
At the core of any organization are the people working towards the mission statement on a daily basis. One of the dangers for any entity is when employees become bored with their job. Staff are the engines of productivity. We work hard to disrupt our team with the “why” scenarios versus the “what” we do. Simon Sinek says, “People don’t buy WHAT you do, they buy WHY you do it. WHAT you do simply serves as proof of what you believe.” Teams fall in love with mission statements and products when they understand the WHY. If staff are thinking differently – your customers and communities will notice and momentum will continue.
Does the idea suggest other long-term objectives?
Brands are birthed out of core values. Company leaders must always navigate the long-term objectives of their organization. With long-term objectives in mind we’re always held accountable to the mission at hand. As humans, we’re all tempted to be all things to all people. However, when long-term objectives are forgotten, our distraction from mission can result in years of wandering and momentum lost. Do not become distracted. Keep the objectives in sight.
“Success comes from taking the initiative and following up… persisting…eloquently expressing the depth of your love. What simple action could you take today to produce a new momentum toward success in your life?”
